Consumer Trends
20 articles
How Snack Brands Are Balancing Value, Health, and Indulgence
Modern snack brands must navigate consumer demands for affordability, health benefits, and indulgent experiences. Successful companies innovate by balancing these competing priorities through strategic product development and marketing.
Iconic snack brands face health revolution, future at risk.
PepsiCo's $1.7 billion acquisition of PopCorners signals a strategic shift, yet most industry marketing still props up traditional, less healthy snacks. This investment, aimed at the health sector, ir
US Snack Giants See Fastest Growth Overseas Amid Shifting Consumer Tastes
For America's biggest snack companies, the growth engine has decisively moved overseas, with international revenues now consistently outpacing their slowing domestic sales.
Protein Snacks Market Explodes, Projected to Triple by 2034
The global protein snacks market?
Why Consumers Now Choose Plant-Based Foods for Health, Not Just Ethics
A staggering 28% of consumers now identify as flexitarians, proving a massive shift in dietary habits far beyond traditional vegetarianism, according to aytm .
Kroger and Aldi Drive Private Brand Growth Amid Supply Chain Challenges
In the first quarter of fiscal 2026, Kroger's 'Our Brands' portfolio outpaced national brands by 175 basis points, according to TradingView .
Alcohol brands must emphasize value to grow sales, report says
Three-quarters of alcohol executives surveyed now believe that consumer demand for value isn't a fleeting trend, but a permanent fixture in the market.
Modelo Unveils New Strategy Targeting Gen Z Consumers
Modelo, the top-selling beer brand, recently introduced a non-alcoholic chelada in January, followed by new cheladas exceeding 8% ABV months later.
Organic Food Sales Soar to $95.4 Billion, Driven by Clean Label
U.S. sales of organic food products are soaring, reaching an estimated $95.4 billion in 2025, according to Vocal Media. This isn't just growth; it's a seismic shift, proving consumers are voting with their wallets for
FDA Highlights Beef Tallow as Healthy Fat Amid Sales Boom
Sales of food products featuring beef tallow as an ingredient surged to $1.
Inside the Non-Alcoholic Boom: Scale, Switchers, and Two Kinds of Innovation
The non-alcoholic beverage market is experiencing rapid growth, driven by consumers seeking choice and wellness rather than abstinence. Understanding the two key innovation strategies—direct and designer alternatives—is crucial for navigating this evolving category.
Plant-Based Pet Food Is Growing Fast in 2026—but the Health Hype Outruns the Evidence
Plant-based pet food is rapidly growing due to owner concerns for pet health, ethics, and sustainability, but the article highlights that health claims often outrun scientific evidence. Owners should clarify their motivations and consult veterinarians for nutritional adequacy.
Taste Is No Longer King: Inside Mondelēz's 2026 State of Snacking Report
Mondelēz's 2026 State of Snacking report indicates taste is no longer the sole driver, as consumers navigate "productive tensions" like health vs. indulgence and nostalgia vs. novelty. Visual appeal, texture, and emotional connection are emerging as key factors influencing snack choices.
Hershey's s'mores program sees 9.28% sales growth
In 2025, consumers spent nearly $250 million on Hershey’s branded chocolate for s'mores, a 9% increase from the prior year, according to FoodDive .
Texture Emerges as Key Driver in Confectionery Innovation
Kracie Foods, a Japanese innovator, has engineered a 'flesh-like' candy.
Walmart Expands Private Brands with Mainstays Kids
Ninety-five percent of American households are actively shifting from established national brands to private labels, a trend Walmart is aggressively leveraging with new store brand products and releas
New Snack Bars Debut Amid Shifting Consumer Habits
Despite a 15% year-over-year increase in new snack bar introductions, a third of these 'healthy' options still pack more than 10g of added sugar per serving, leaving consumers unknowingly paying premi
Stanley Launches Star-Spangled Tumblers, Expanding Patriotic Decor
For $59.99, Kirkland's offers a "Patriotic Dog with Bandana Porch Statue," packaging national pride for everyday home decor. This item represents a shift where national symbols are integrated into whi
Beverage Companies Drive Booming Innovation Trends with New Product Launches
Molson Coors' non-alcoholic Blue Moon brand soared by 25%, according to Forbes .
Kraft Heinz Launches New Jell-O Line Free of Artificial Dyes
Jell-O, a brand long defined by its brightly colored, artificially flavored desserts, is now launching a new line called 'Simply' that contains no artificial colors or sweeteners, according to Clevela