Consumer Trends
15 articles
Kroger and Aldi Drive Private Brand Growth Amid Supply Chain Challenges
In the first quarter of fiscal 2026, Kroger's 'Our Brands' portfolio outpaced national brands by 175 basis points, according to TradingView .
Alcohol brands must emphasize value to grow sales, report says
Three-quarters of alcohol executives surveyed now believe that consumer demand for value isn't a fleeting trend, but a permanent fixture in the market.
Modelo Unveils New Strategy Targeting Gen Z Consumers
Modelo, the top-selling beer brand, recently introduced a non-alcoholic chelada in January, followed by new cheladas exceeding 8% ABV months later.
Organic Food Sales Soar to $95.4 Billion, Driven by Clean Label
U.S. sales of organic food products are soaring, reaching an estimated $95.4 billion in 2025, according to Vocal Media. This isn't just growth; it's a seismic shift, proving consumers are voting with their wallets for
FDA Highlights Beef Tallow as Healthy Fat Amid Sales Boom
Sales of food products featuring beef tallow as an ingredient surged to $1.
Mondelēz Report: Digital, Sensory Appeal Drives Snack Innovation
Over two-thirds of global consumers now consider snacks essential for socializing, transforming a simple bite into a crucial social lubricant.
Hershey's s'mores program sees 9.28% sales growth
In 2025, consumers spent nearly $250 million on Hershey’s branded chocolate for s'mores, a 9% increase from the prior year, according to FoodDive .
Texture Emerges as Key Driver in Confectionery Innovation
Kracie Foods, a Japanese innovator, has engineered a 'flesh-like' candy.
Walmart Expands Private Brands with Mainstays Kids
Ninety-five percent of American households are actively shifting from established national brands to private labels, a trend Walmart is aggressively leveraging with new store brand products and releas
New Snack Bars Debut Amid Shifting Consumer Habits
Despite a 15% year-over-year increase in new snack bar introductions, a third of these 'healthy' options still pack more than 10g of added sugar per serving, leaving consumers unknowingly paying premi
Stanley Launches Star-Spangled Tumblers, Expanding Patriotic Decor
For $59.99, Kirkland's offers a "Patriotic Dog with Bandana Porch Statue," packaging national pride for everyday home decor. This item represents a shift where national symbols are integrated into whi
Beverage Companies Drive Booming Innovation Trends with New Product Launches
Molson Coors' non-alcoholic Blue Moon brand soared by 25%, according to Forbes .
Kraft Heinz Launches New Jell-O Line Free of Artificial Dyes
Jell-O, a brand long defined by its brightly colored, artificially flavored desserts, is now launching a new line called 'Simply' that contains no artificial colors or sweeteners, according to Clevela
CPG snack brands must innovate beyond price to capture evolving 2026 trends.
More than half of global consumers decide which snack to buy only when standing at the shelf.
US Healthy Snacks Market Booms as Gen Z Redefines Snacking Habits
Despite 27.8% of Generation Z associating 'chips' with snacking, over half (57.3%) regularly choose fruits and vegetables, according to Segmanta . This significant preference for fresh produce among t