Snack Industry
8 articles
How Snack Brands Are Balancing Value, Health, and Indulgence
Modern snack brands must navigate consumer demands for affordability, health benefits, and indulgent experiences. Successful companies innovate by balancing these competing priorities through strategic product development and marketing.
Iconic snack brands face health revolution, future at risk.
PepsiCo's $1.7 billion acquisition of PopCorners signals a strategic shift, yet most industry marketing still props up traditional, less healthy snacks. This investment, aimed at the health sector, ir
US Snack Giants See Fastest Growth Overseas Amid Shifting Consumer Tastes
For America's biggest snack companies, the growth engine has decisively moved overseas, with international revenues now consistently outpacing their slowing domestic sales.
Functional Foods and Health Trends Will Redefine Snacks in 2026
U.S. food and beverage sales volume is projected to be flat or slightly negative in 2026, with forecasts ranging from -1% to 1% growth according to IFT . Yet, the healthy snacks category is set for ra
Mars Snacking Names Kemal Cetin Global CDO, Starts 2026
Mars Snacking has named Kemal Cetin as its new global chief digital and information officer, but he won't officially start until August 3, 2026 – more than two years from now, according to Confectione
CPG Companies Face Declining Trust Amidst Ad Reach Strategies
Despite a 12% average decline in consumer trust over three years, top 50 CPG companies boosted global ad spending by 8% last quarter, totaling an estimated $2.
Wilde adds protein crackers to its snack lineup
Each bag of Wilde Protein Chips already delivers up to 13 grams of protein, according to thedailymeal .
The Enduring Legacy of Classic American Snack Brands
Classic American snack brands have a rich history, evolving significantly over the decades to reflect and influence the nation's cultural and economic landscape. From their origins in early 20th-century consumerism to their modern-day global adaptations, these brands have maintained relevance through innovation and strategic branding.