Marco Diaz
Staff Writer, Snack News
A digital native, Marco Diaz got his start running a popular snack-focused Instagram account while in college, which he grew to over 200,000 followers. His knack for spotting trends and creating viral content landed him a job at the digital media outlet 'BuzzFeed', covering food culture. He joined 'Snacks and Cravings' to lead the news desk, bringing his signature high-energy reporting style and deep connections within the CPG social media landscape. Marco's work is fast, fun, and always in the know.
Expertise
Coverage Areas
Latest Articles
Diamond Brew closes oversubscribed pre-seed funding round
NFL players DeAndre Hopkins and Sean Clifford, alongside music executive Charlie Walk, have invested in Diamond Brew, a coffee pod startup that just closed a seven-figure pre-seed funding round.
Jun 24, 2026 · 3 min read
Organic Food Sales Soar to $95.4 Billion, Driven by Clean Label
U.S. sales of organic food products are soaring, reaching an estimated $95.4 billion in 2025, according to Vocal Media. This isn't just growth; it's a seismic shift, proving consumers are voting with their wallets for
Jun 23, 2026 · 4 min read
What is Bubble Up Soda and its Market Shifts?
A single 12-ounce bottle of Bubble Up, a lemon-lime soda that predates 7 Up by a decade, can now fetch up to $3.
Jun 21, 2026 · 3 min read
Non-alcoholic craft beverage market nears trillion-dollar valuation
At the World Cup, non-alcoholic beer isn't just a sideline option anymore!
Jun 21, 2026 · 4 min read
Mondelēz Report: Digital, Sensory Appeal Drives Snack Innovation
Over two-thirds of global consumers now consider snacks essential for socializing, transforming a simple bite into a crucial social lubricant.
Jun 19, 2026 · 3 min read
Miller Lite Pringles flavors are here, but is it marketing genius or a flop?
For the second time, Miller Lite and Pringles are teaming up to release cookout-inspired chip flavors like Beer-Braised Steak and Beer Cheese Burger!
Jun 18, 2026 · 4 min read
Tom Brady launches Good Nut organic coconut water exclusively on Gopuff
Tom Brady's new organic coconut water, Good Nut, won't be found in your local supermarket aisle; it's available only through Gopuff, priced at $3.
Jun 11, 2026 · 2 min read
HowGood and Sweep Partner on Food Carbon Footprint Data
Agriculture is responsible for 8% of California's statewide greenhouse gas emissions, totaling 32 MMTCO2e in 2019.
Jun 10, 2026 · 3 min read
Baby Snacks Market Booming: Mexico's Rapid Growth & Innovations
Get ready for a massive shift in what our little ones eat!
Jun 9, 2026 · 5 min read
Protein Ice Cream Market Sees Surging Growth Beyond Expectations
When a new line of protein ice cream pints dropped online, they vanished in just 28 minutes!
Jun 9, 2026 · 3 min read
Trending Snackable Bites at Local Cafes & Bakeries
A single viral TikTok video featuring one bakery's ube mochi donut exploded daily sales for that item by 300% in a week, according to Case Study: "Sweet Spot Bakery" .
Jun 6, 2026 · 4 min read
The Rise of Dirty Soda: From DIY to Ready-to-Drink
Dirty soda has become a national obsession.
Jun 3, 2026 · 7 min read
Healthy Snacking Market Trends: Dates Fuel Snacking Innovation
Sales of Medjool dates at Ocado are up a whopping 100% year-on-year , signaling a quiet revolution in the healthy snacking aisle!
May 30, 2026 · 4 min read
Bush's Bakes Drops Apple Pie, Dill Pickle, and Rocket Pop Beans
A multi-pack of Bush's new apple pie, rocket pop, and dill pickle flavored baked beans sold out within hours of its limited release online!
May 22, 2026 · 3 min read
Celebrity Beverages Flood Market, Challenging Traditional Brands
Kylie Jenner is expanding her vodka soda brand, and sister Kim Kardashian just joined Update.
May 21, 2026 · 3 min read
Monster Beverage Pivots Innovation for Growth in Emerging Markets
Monster Beverage's international net sales absolutely exploded in Q1 FY2026, surging 44.
May 18, 2026 · 3 min read
CPG snack innovation will surge in 2026. Are you ready?
Hold up, snack fans! Redefine Foods just dropped a game-changer: a birthday cake-flavored protein donut packing a massive 15 grams of protein. And get this: no artificial sweeteners or high fructose c
May 14, 2026 · 5 min read
Top 5 Best New Summer Beverages for 2026
On May 12, 2026, Starbucks dropped its new Tropical Butterfly Refresher!
May 12, 2026 · 3 min read