Brand Strategy
5 articles
Why Limited Edition Snacks Work: The Psychology Brands Are Selling, and the Business Goals Behind It
Limited edition snacks strategically leverage psychological triggers like scarcity, novelty, FOMO, and exclusivity to drive consumer desire and achieve specific business goals. Brands use these ephemeral releases not just for immediate sales, but to test new flavors, generate buzz, and cultivate lasting customer loyalty.
Iconic snack brands face health revolution, future at risk.
PepsiCo's $1.7 billion acquisition of PopCorners signals a strategic shift, yet most industry marketing still props up traditional, less healthy snacks. This investment, aimed at the health sector, ir
CPG Companies Face Declining Trust Amidst Ad Reach Strategies
Despite a 12% average decline in consumer trust over three years, top 50 CPG companies boosted global ad spending by 8% last quarter, totaling an estimated $2.
Beyond the Price Tag: How Snack Brands Can Win at the Shelf in 2026
In 2026, snack brands must move beyond price competition to achieve sustainable growth, focusing on targeted innovation that captures consumer attention at the retail shelf. Success hinges on differentiating through value, unique flavors, health benefits, or sustainability.
Advertisers Build Ad Budgets Amidst Economic Uncertainty
A Q3 2023 survey revealed 60% of Chief Marketing Officers plan to maintain or increase advertising spend despite recession fears, a notable rise from 45% in Q1, according to the CMO Council.