Brand Strategy

2 articles

CPG Companies Face Declining Trust Amidst Ad Reach Strategies

Despite a 12% average decline in consumer trust over three years, top 50 CPG companies boosted global ad spending by 8% last quarter, totaling an estimated $2.

Siobhan Walsh·June 15, 2026

Chief Marketing Officer confidently increases advertising budget amidst economic uncertainty, choosing growth over caution.

Food Science

Advertisers Build Ad Budgets Amidst Economic Uncertainty

A Q3 2023 survey revealed 60% of Chief Marketing Officers plan to maintain or increase advertising spend despite recession fears, a notable rise from 45% in Q1, according to the CMO Council.

Aylin Kaya·May 18, 2026