Novel Proteins
2 articles
Pet Treats
Three Forces Reshaping Pet Treats: Functional Nutrition, Novel Proteins, and Sustainable Processing
The pet treat market is being reshaped by three key innovation trends: functional nutrition for specific health benefits, novel proteins addressing sensitivities and sustainability, and sustainable processing for eco-conscious production. These advancements cater to evolving consumer demands for healthier, more ethical, and environmentally responsible pet products.
Siobhan Walsh·October 17, 2026
Pet Treats
Three Pillars Define the Next Generation of Pet Treats: Functional Nutrition, Novel Proteins, and Sustainable Processing
The next generation of pet treats is defined by three innovation pillars: functional nutrition, novel proteins, and sustainable processing, with successful products likely integrating all three and backed by verifiable evidence.
Arthur Pendelton·October 17, 2026