Snacks and Cravings

Advertising

4 articles

A crumbling CPG advertising billboard contrasted with a small, authentic challenger brand product, symbolizing declining trust and rising authenticity.
Snack News

CPG Companies Face Declining Trust Amidst Ad Reach Strategies

Despite a 12% average decline in consumer trust over three years, top 50 CPG companies boosted global ad spending by 8% last quarter, totaling an estimated $2.

Siobhan Walsh·June 15, 2026
A giant Snickers bar casting a shadow over a Reese's peanut butter cup in a colorful, candy-themed landscape, symbolizing a marketing battle.
Food Science

Snickers Targets 'Reese' with New Peanut Butter Campaign

Snickers launched a new marketing campaign promoting its peanut butter-flavored snacks, offering a year's supply to consumers named 'Reese' who sign a pledge of support, according to Food Dive .

Aylin Kaya·June 6, 2026
Svedka vodka bottle being poured by a robotic arm in a futuristic setting, symbolizing AI's role in its Super Bowl ad.
The Pantry

Svedka Vodka taps AI for futuristic Super Bowl ad

For its 2026 Super Bowl debut, Svedka vodka's advertisement was produced and animated with artificial intelligence, marking a significant leap for brand marketing.

Arthur Pendelton·May 26, 2026
Chief Marketing Officer confidently increases advertising budget amidst economic uncertainty, choosing growth over caution.
Food Science

Advertisers Build Ad Budgets Amidst Economic Uncertainty

A Q3 2023 survey revealed 60% of Chief Marketing Officers plan to maintain or increase advertising spend despite recession fears, a notable rise from 45% in Q1, according to the CMO Council.

Aylin Kaya·May 18, 2026