Marketing
7 articles
Miller Lite Pringles flavors are here, but is it marketing genius or a flop?
For the second time, Miller Lite and Pringles are teaming up to release cookout-inspired chip flavors like Beer-Braised Steak and Beer Cheese Burger!
CPG Companies Face Declining Trust Amidst Ad Reach Strategies
Despite a 12% average decline in consumer trust over three years, top 50 CPG companies boosted global ad spending by 8% last quarter, totaling an estimated $2.
Molson Coors expands cheap beer strategy to reach young drinkers
As inflation pinches wallets, Molson Coors makes a surprising move: reviving higher-alcohol Keystone Ice, expanding Miller High Life flavors, and targeting young drinkers on TikTok.
Snickers Targets 'Reese' with New Peanut Butter Campaign
Snickers launched a new marketing campaign promoting its peanut butter-flavored snacks, offering a year's supply to consumers named 'Reese' who sign a pledge of support, according to Food Dive .
Svedka Vodka taps AI for futuristic Super Bowl ad
For its 2026 Super Bowl debut, Svedka vodka's advertisement was produced and animated with artificial intelligence, marking a significant leap for brand marketing.
Oscar Mayer Wienermobile Race Shifts to National Broadcast on Fox
On May 22, 2026, six Oscar Mayer Wienermobiles, vehicles capable of reaching 70 miles per hour, will compete on the historic Indianapolis Motor Speedway.
Advertisers Build Ad Budgets Amidst Economic Uncertainty
A Q3 2023 survey revealed 60% of Chief Marketing Officers plan to maintain or increase advertising spend despite recession fears, a notable rise from 45% in Q1, according to the CMO Council.