Marketing Strategy

2 articles

Diverse group of young adults celebrating with Modelo's new range of alcoholic and non-alcoholic cheladas in a lively urban environment.

Modelo Unveils New Strategy Targeting Gen Z Consumers

Modelo, the top-selling beer brand, recently introduced a non-alcoholic chelada in January, followed by new cheladas exceeding 8% ABV months later.

Arthur Pendelton·June 24, 2026

An elegant box of Jelly Belly beans displayed in a sophisticated setting, hinting at unusual flavors and a gourmet experience for adventurous consumers.

Jelly Belly pivots to social epicureans with curated collections

Jelly Belly, a brand once synonymous with a spectrum of sweet flavors, now prompts consumers to pay $19.

Arthur Pendelton·June 13, 2026