Japan
2 articles
Global Flavors
Why Japan Went Wild for Noodles You Make With Cold Water
Nissin's Hiyashi Cup Noodle has become a viral sensation in Japan by enabling instant noodles to be prepared with cold water, solving a problem of needing a kettle. This innovation opens up new eating occasions and practical applications where hot water is unavailable.
Aylin Kaya·October 23, 2026
Global Flavors
Top 8 Best Japanese Convenience Store Snacks to Try in 2026
In Japan, a single Lawson convenience store dessert, the Premium Roll Cake, has sold over 400 million units since 2009.
Aylin Kaya·September 14, 2026