Brand Repositioning

1 article

An elegant box of Jelly Belly beans displayed in a sophisticated setting, hinting at unusual flavors and a gourmet experience for adventurous consumers.

Jelly Belly pivots to social epicureans with curated collections

Jelly Belly, a brand once synonymous with a spectrum of sweet flavors, now prompts consumers to pay $19.

Arthur Pendelton·June 13, 2026