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Young adults enjoying affordable Molson Coors beers like Keystone Ice and Miller High Life in a social setting, highlighting the brand's strategy to reach younger consumers.
The Pantry

Molson Coors expands cheap beer strategy to reach young drinkers

As inflation pinches wallets, Molson Coors makes a surprising move: reviving higher-alcohol Keystone Ice, expanding Miller High Life flavors, and targeting young drinkers on TikTok.

Arthur Pendelton·June 12, 2026