Functional Foods

5 articles

A visually appealing spread of healthy snacks and beverages featuring bright orange sea buckthorn berries, highlighting their growing popularity.

Sea Buckthorn Signals Functional Berry Surge in Snacks & Drinks

Sea buckthorn, once a niche ingredient, now rapidly appears in mainstream food and beverage products across the United States.

Arthur Pendelton·June 20, 2026

Reviews

Stars + Honey Secures $24M From VMG Partners

Stars + Honey, a functional food brand founded in 2023, is projected to achieve approximately $50 million in revenue this year, following a $24 million funding round from VMG Partners.

Arthur Pendelton·June 15, 2026

Stars + Honey collagen protein bars displayed attractively, with a subtle background suggesting consumer interest and investment.

Healthy Bites

VMG Partners Invests in Stars + Honey Collagen Protein Bars

Detroit-based Stars + Honey, a collagen protein bar brand, rocketed to 300% growth last year, drawing a $24 million investment from VMG Partners.

Aylin Kaya·June 10, 2026

A futuristic supermarket aisle showcasing a wide variety of colorful and innovative functional food and beverage products, symbolizing market growth and health.

Beverages

Functional food market sees accelerated growth towards 2033

The functional food market, spanning fortified cereals to specialized sports nutrition, is projected to swell to nearly a trillion dollars by 2034.

Arthur Pendelton·May 21, 2026

A selection of Wilde protein snacks, featuring the new protein crackers alongside their popular protein chips, displayed attractively on a kitchen counter.

Healthy Bites

Wilde adds protein crackers to its snack lineup

Each bag of Wilde Protein Chips already delivers up to 13 grams of protein, according to thedailymeal .

Dr. Lena Hanson·May 20, 2026