Whole Earth Brands

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Supermarket aisle displaying various sweetener brands, highlighting Equal and Swerve, symbolizing the acquisition by Heartland Food Products Group.

Heartland Food to acquire Whole Earth Brands' Americas business

The sweetener aisle is set for a major consolidation in 2026 as Heartland Food Products Group acquires the Americas business of Whole Earth Brands, bringing iconic names like Equal, Whole Earth, and S

Siobhan Walsh·May 23, 2026