Pricing Strategy

3 articles

Alcohol industry executives and consumers looking concerned about value and pricing in a bar setting.

Alcohol brands must emphasize value to grow sales, report says

Three-quarters of alcohol executives surveyed now believe that consumer demand for value isn't a fleeting trend, but a permanent fixture in the market.

Siobhan Walsh·June 26, 2026

PepsiCo products displayed in a convenience store, showcasing new smaller can sizes and varied price points for 2026.

Global Flavors

PepsiCo tests new sizes, prices for 2026 convenience stores

PepsiCo is testing new price points and product sizes for convenience stores in 2026, including a 13-ounce can and mini cans priced around $1.

Aylin Kaya·June 5, 2026

A chilled can of Bang Energy Blue Razz energy drink, showcasing its distinctive blue color and branding, ready for consumption.

Food Science

Bang Blue Razz Energy Drink Review: Flavor & Value Explored

A single can of Bang Energy Blue Razz is now available for $2.

Aylin Kaya·May 23, 2026