Health And Wellness
5 articles

How Snack Brands Are Balancing Value, Health, and Indulgence
Modern snack brands must navigate consumer demands for affordability, health benefits, and indulgent experiences. Successful companies innovate by balancing these competing priorities through strategic product development and marketing.

What Are Flavor Masking Agents and How Do They Work?
Patient compliance for oral medications can jump from 53% to 90% simply by adding flavor masking agents, dramatically improving healthcare outcomes.

Ocean Spray Names Abigail Buckwalter Former Nestlé CEO
Ocean Spray, the iconic cranberry juice brand, has tapped Abigail Buckwalter, a former Nestlé Health Science U.

VMG Partners Invests in Stars + Honey Collagen Protein Bars
Detroit-based Stars + Honey, a collagen protein bar brand, rocketed to 300% growth last year, drawing a $24 million investment from VMG Partners.

Bioriginal Acquisition Expands Company's Supplement Offerings
In September 2014, an unnamed 'Company' quietly completed a full acquisition of Bioriginal Food & Science Corp, a move that fundamentally reshaped its presence in the burgeoning natural supplements ma
