Siobhan Walsh
Senior Editor
Siobhan Walsh is a Senior Editor at Snacks and Cravings, where she leads coverage on the snack industry's business side. Before joining the team, she spent a decade as a lead reporter for 'Food Industry Weekly,' breaking stories on major acquisitions and CPG strategy. Siobhan's expertise lies in deciphering quarterly earnings reports and interviewing CEOs to understand the forces shaping the pantry aisle. Her investigative piece on the rise of private-label snacks won a Gristle Award for Business Journalism in 2021. She brings a no-nonsense, data-driven perspective to the world of chips, crackers, and candy.
Expertise
Coverage Areas
Latest Articles
Kraft Heinz Launches United Tastes of America Campaign
Jet-Puffed marshmallows shaped like stars, packaged in glow-in-the-dark bags, are hitting shelves as part of Kraft Heinz's largest marketing push ever, tied to the U.
May 20, 2026 · 2 min read
CPG snack brands must innovate beyond price to capture evolving 2026 trends.
More than half of global consumers decide which snack to buy only when standing at the shelf.
May 20, 2026 · 3 min read
PepsiCo Cuts Chip Prices Up To 15% To Meet Evolving Demands
PepsiCo, a titan of consumer packaged goods, slashed U.
May 18, 2026 · 3 min read